If your
challenge is gaining positive attention,
RHI can help.
We work with organizations whose success depends on the strength
of their relationships with employees, customers,
investors, governmental agencies, or their community. They must
establish their brand and build their credibility, trust, loyalty and reputation.
Our primary
contact can be the CEO, VP, CFO, COO, director, or another
person responsible for communicating about the organization or
a single area or project. Our clients also may be entrepreneurs
or a professional service firms or other agencies.
Is
your company facing a problem like one of these?
"We are new to this market
and need to establish our presence and build a loyal following
that will generate sales. We have an exciting story to tell but
no one has the time or knowledge to tell it well. Our growth and
success depend on it."
"Our division has always kept
a low profile and done well for ourselves and our clients.
Some stay with us for years. But the market is changing and
headquarters is demanding that we make our presence known to
keep our numbers up."
"When our company was small,
everyone was on the same page. Our growth has brought more
employees and more new employees than ever before. And now that
We have multiple locations, and it's easy for each to go its
separate way. We need a recognizable unity from employee to
employee, location to location. How do we keep communication
flowing throughout the company. We still need everyone to feel a
part of who we are and understand what we are about. Thought a
larger company, we still need to move as one."
"In our business, it's only a
matter of time before some crisis happens. We must be
prepared. We know we have to break the story first, tell it
quickly and tell it well with transparency and honesty from the
very start. How do we put together a master plan and train our
employees so that they each know their role and respond
appropriately? Employees, families, communities, the media,
officials -- each group has its own interests, needs and
questions. Our message across groups must be consistent while
addressing their particularly perceptions or needs. We must be
ready to respond to each with accuracy, honesty, integrity,
empathy and compassion."
"When our global sales team
calls on prospects in Europe, Asia, Africa, South America or
Australia, they get a much better reception when the
prospect has already heard of our company and what we offer.
Also we need to be sure our messages translate well into new
cultures and gain a positive reception in new and diverse
markets."
"This litigation is critical
to our client and our firm. During the trial, we need
skilled professionals who can talk to the media, provide the
support they need and help us tell our side of the story fairly,
accurately, honestly and positively without harming our case in
court. After the trial, we need a skilled outside interviewer
who can query jury members. It helps to know how they perceived
our experts and attorneys from the quality of their argument to
their language, clothing or mannerisms. Jury feedback helps us
provide needed training or make better choices."
We have helped
our clients solve
these problems and more.
You
are likely to find your successful solution with RHI if:
You as a company do
whatever it takes to deliver your best value to your clients and
customers. From top management to cleaning crew, you are
dedicated to continuous improvement and excellence.
You understand
the importance of continual, truthful communicating with those who can affect your business.
You believe
effective
communication must be two way communication. You make every effort to keep
informed of what others are thinking and saying about your
company, its people, policies, products, values and services and
use that information to improve what you do and say.
You understand that
effective communication requires a team effort. You are committed to supplying
your team members, whether inside or outside the company, with
the tools and information they need to deliver your key messages
to your important audiences.
You meet deadlines.
Your response is timely to meetings, appointments, approval
requests, reviews, reports, evaluations, and especially to the
deadlines and requests of reporters and others in the media who
have agreed to tell your story.
You understand
the power of knowing.
For any communication project or program to be successful, you
understand that your team must first do their homework and you
support that effort. They must research, develop a strategy, a
calendar of action and act. They must evaluate the
outcomes. A handy reminder is "RACE." The acronym
stands for: research, act, communicate, evaluate.
You and your
designated team leader make yourself available as needed to
supply the necessary support and information to ensure your
communications program
results in your success.
In dealing with the
media, you make yourself available on their schedule, not yours.
They have deadlines and the power of ink by the ton. They can
deliver tremendous benefit or irreparable harm.
